@cocoron it's not? why?
short answer: no ethical consumption under capitalism. long answer under the cut
the long answer is this: 21st century supply chains are just that complicated. maybe you don't want to support factory farming animals so you go vegan, but you're still depending on underpaid, exploited migrant workers to pick your vegetables and ship them to your grocery store. maybe you buy local organics but your farmers market charges prices that exclude low income people in order to make the farmers enough profit to live on.
more to the point, none of these individual choices are ever going to make a noticeable impact on the way our economy functions or the people who control it. a "critical mass" of consumer choices isn't going to happen because the people who have all the wealth are marketing both the regular non-ethical and the upcharged "green" products at the same time. just look at all the subcompanies Unilever controls. 1/2
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